Kenya’s Tourism Board has launched a virtual Safari live stream campaign to showcase game safaris in some parks and reserves across the country in an effort to boost tourism with the current COVID-19 global lockdown restrictions in the country.

The campaign will go on for six weeks across the country and will be part of the ongoing Magic Awaits campaign led by the Kenya Tourism Board.

“Our international tourism business is completely cut off and we have to still share destination memories with travelers and that is why we are unveiling a virtual tour safari to connect visitors with the destination”, CS Najib Balala said.

The Ministry is following a the current trend for more interactive online experiences that have seen a growing demand due to the COVID-19 crisis.

Kenya Tourism Board CEO, Dr Betty Radier said that the board is working to ensure people around the world can feel more connected and still experience some of Kenya’s best destinations through virtual experiences during this period.