Grammy-winning Nigerian superstar Burna Boy has released a new single, For Everybody, accompanied by a visually striking music video created in partnership with Sporty Group. The project celebrates Africa’s rich sports heritage and far-reaching cultural influence.
The video features an all-star lineup of some of the continent’s most recognisable athletes and football icons, including Eduardo Camavinga, Nico and Iñaki Williams, Kenya’s former national team captain Victor Wanyama, Harambee Stars head coach Benni McCarthy, Didier Drogba, Claude Makélélé, Asisat Oshoala, and Rugby World Cup winner Cheslin Kolbe, among others.
Blending music, sport, fashion, and choreography, the film serves as a powerful visual tribute to African pride, resilience, and excellence on the global stage.
Directed by award-winning American filmmaker Dave Meyers, with choreography by Shay Latukolan and production by Sporty Studios, the video captures the emotion and intensity that define African sport. Through bold imagery and expressive movement, it highlights themes of unity, legacy, and global impact.
The single is available on Burna Boy’s and SportyTV’s YouTube channels and was released ahead of the Africa Cup of Nations (AFCON) 2026 final between Morocco and Senegal. Burna Boy is also set to perform For Everybody live at the AFCON Last Dance event at the Olm Souissi Fan Zone in Rabat on Friday evening.
“This one is for the culture — for everyone carrying our sound, spirit, and story around the world,” Burna Boy said.
Dave Meyers described the project as an honour, praising Africa as a continent defined by “extraordinary cultural richness, beauty and diversity.”
The release marks the first full collaboration between Burna Boy and Sporty Group, following a series of teaser campaigns that generated significant global interest. The official music video is now available on Sporty Group’s YouTube channel.
